All Online Store sales have a per transaction fee of 2.9% + 30¢. That’s it – there are no monthly fees or other costs for hosting or listing your store.
To set up a new Online Store with Square:
Once you’ve created items, adding them to your Online Store is easy! Follow these steps to get started:
After launching your store, you can go back and edit your theme and store settings at any time.
Themes are similar to templates and determine the layout of your store. The following themes are good for all business types:
Note: To switch themes, click Change Theme at the top of Site Editor. Your current store content will automatically transfer to the new theme.
Each theme comes with editable sections. Hover your mouse over a section to see your options. To make sure your images fit properly, review the recommended image specs in the table below.
|Theme||Feature (Header) Image||Logo||Page 1 Image||Page 2 Image||Item Images|
If you need assistance editing or formatting images, check out Canva.
Note: Once 100 items have been added to a section, the ability to drag and drop items within the section isn’t available. You can create another section to reorder additional items as you’d like.
Listing accurate contact information increases customer confidence and makes it possible for customers to reach you if they have questions about an order. To edit your contact info:
Note: If you’d rather not show your address or location on the map, leave those fields empty.
To add a Facebook, Instagram, Twitter, or Pinterest link to your store, click on the social links section and add your information.
Business hours show customers when you’re open, and are required to sell items for pickup. Manage your business hours in Store Settings. If you open and close throughout the day, you can add a separate line for each shift.
Selling sections are a way to group goods, services, events, or donations.
To get started, go to Site Editor, hover your mouse over Add Section, and choose a selling type – Events, Goods or Services, or Donations.
You can add any combination of the available selling types.
Events must be created and imported through the Site Editor. Once created, your events will also live in your item library. Here’s how to create events:
Repeat the steps above to add multiple events.
Note: The delivery options you set will dictate the next steps you’ll need to take to fulfill the order. Learn more about managing ticket orders.
With your Online Store, you can set suggested donation amounts and add a custom field to let your donors choose how much they’d like to give. To set up donations:
You can add multiple donation sections to your store – just repeat the steps above.
For example, Sunnyside middle school currently has two campaigns – one to raise money for a new science lab and another to help fund the school play. They’d follow the steps above twice, once for each campaign.
When a donation is made, both you and the donor will receive a confirmation email. You can export a list of your donations and donor information anytime.
If you plan to sell items and/or services online, you’ll want to first:
Then follow these steps:
You can create multiple item sections. For example, Blair sells homemade jam and honey. She’d like jam and honey options separated on her page. Blair would need to set up 2 item sections – one for honey varieties and another for jam. She’d go through the steps above twice.
To set up advanced options like item modifiers (e.g., small, medium, large), inventory management, and tax rates, visit Items.
You can reorder sections and items within sections, as well as delete sections and items within sections.
To edit selling sections:
To edit items within selling sections:
To make your store visible online, and to allow customers to place online orders, follow these steps:
To see your customer-facing store, click View Store in Site Editor.
To change your URL, head to your online Square Dashboard, make your edits, and click Save. Make sure to update your URL in any other places you’ve shared it (e.g., Facebook, your business card, etc.).
If you already own a domain (e.g., noahspizza.net) purchased from a third-party provider, you can link that domain to your Online Store.
You can configure a third-party, custom domain (e.g., noahspizza.net) or a subdomain (e.g., store.noahspizza.net) to point to your Square Online Store. If you do this, your Online Store will replace any content currently shown at that address.
Although you can’t register domains or subdomains directly through Square at this time (you’ll need to sign up with a domain provider such as Google, 1and1.com, Bluehost, GoDaddy, etc) you can choose to purchase a domain from Google via your Square Dashboard.
In order to use your third-party domain for your Online Store, you’ll need to edit your DNS records. Contact your domain provider for instructions on how to do this.
Note:If you purchase a domain through Google via your Dashboard, you do not need to edit your DNS records.
Once you access the DNS record, make a configuration change. The format of your existing domain or domain type will determine the configuration changes. Reference the table below to see what changes to make.
A naked domain doesn’t include www or other prefixes
Your URL would look like “mywebsite.com”, NOT “www.mywebsite.com
|Point two A Records to: 184.108.40.206 and 220.127.116.11
The host for the record should be @
If you can only add one A Record, use the first IP
A subdomain includes a prefix
Your URL would look like “www.mywebsite.com” or “shop.mywebsite.com”
|Point CNAME Record to: store.squareup.com
The host for the record should be the subdomain prefix. e.g. www or store
After you’ve made these changes through your domain provider, do the following:
It can take up to 24-72 hours for Square to see the changes you’ve made.
A delivery method refers to how your customers will receive an order. You can set the following delivery methods:
You can offer multiple delivery options to your customers, so they can choose how they’d like to receive an order.
When an order for electronic delivery is placed, a confirmation email is sent to both you and your customer. Electronic orders process and complete automatically until you run out of inventory, meaning you don’t have to manually mark an electronic order as complete.
To ship orders, customize your shipping settings and turn on the shipping option for items you’d like to ship.
To turn on shipping for specific items:
Then customize your shipping settings:
You can also set per-item shipping fees on top of a flat rate (per-order) shipping fee. To do so:
It’s good practice to indicate the destinations you ship to and specify which carrier (e.g., USPS, UPS, FedEx, etc.) you’ll use for shipments in each item or ticket description.
To give customers the option to pick up their order, you’ll need to customize your pickup settings, set your business hours, and select the items you’d like to make available for pickup.
Follow the steps below to get started:
Then customize your pickup settings:
To make items available for pickup, Once you’ve created your store and made it visible to customers, learn about managing online orders and review answers to Online Store frequently asked questions.